Brand Identity Design Refresh

Our mission was to transform SJE’s brand from a traditional utility into a dynamic, forward-thinking energy provider. We accomplished this by crafting a brand identity that pulsates with energy. Through a vibrant colour palette, custom iconography, and a captivating 3D energy flow, we created a visual language that captures SJE’s passion for innovation and sustainability.

From logo design to brand guidelines, we’ve infused every element with a sense of movement and optimism. The result? A brand that not only reflects SJE’s values but also inspires confidence and excitement among its customers. With this revitalized brand, Saint John Energy now stands out as a leader, reflecting their forward-thinking approach and unwavering commitment to their community.