Assumption Life's 'Vesta' is a new brand platform offering easy consumer investing online.

Vesta is a new online investing platform from Assumption Life, that needed to establish its brand identity before going to market.

Our team carefully considered how we could best illustrate the Vesta brand, and ultimately decided to focus on their key value proposition: the product is super-easy to understand, even for the most novice investors. We conceptualized, illustrated and designed the Vesta brand identity, custom illustration style, brand colours, typography and a dedicated landing page.