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Saint John Energy was ready for a transformation. The power utility sought to create a brand that mirrored its commitment to a greener future and stronger community. OrangeSprocket answered the call.

Our mission was to transform SJE’s brand from a traditional utility into a dynamic, forward-thinking energy provider. We accomplished this by crafting a brand identity that pulsates with energy. Through a vibrant colour palette, custom iconography, and a captivating 3D energy flow, we created a visual language that captures SJE’s passion for innovation and sustainability.

From logo design to brand guidelines, we’ve infused every element with a sense of movement and optimism. The result? A brand that not only reflects SJE’s values but also inspires confidence and excitement among its customers. With this revitalized brand, Saint John Energy now stands out as a leader, reflecting their forward-thinking approach and unwavering commitment to their community.

Saint John Energy rebrand logo treatment using a deep blue and complimentary shades of green
Saint John Energy rebrand colour strategy using a deep blue, white, and complimentary shades of green
Saint John Energy rebrand primary typeface strategy using Manrope font
Saint John Energy rebrand secondary typeface strategy using Inter font
Saint John Energy rebranded truck
Saint John Energy branded graphic with electric car charging
Many examples of Saint John Energy rebranded illustrated graphics and icons featuring clean, modern design
Saint John Energy branded graphic with volunteers picking up track off a beach
Saint John Energy branded graphic with wind turbine
Saint John Energy rebrand graphic with solar panels and wind turbine
Saint John Energy rebrand graphic about green energy
Saint John Energy rebrand graphic about power outages
Saint John Energy rebranded website hero slider featuring clean, modern design
An example of Saint John Energy rebranded graphic featuring clean, modern design
Two examples of Saint John Energy rebranded social posts featuring clean, modern design
Several examples of Saint John Energy rebranded website pages shown on mobile devices
Saint John Energy branded graphic featuring a grandfather teaching a young girl to ride a bike
Saint John Energy branded graphic featuring tesla energy and a green ecosphere
Saint John Energy branded graphic featuring a happy woman using her tablet
sje-brand-horz-scroller
Saint John Energy branded graphic with Thank You note

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