Social Media Trends to Watch

The social media landscape is in a state of constant change and adapting to the needs of consumers. From social networks that enable us to connect with friends and family to content creation tools that allow us to express ourselves in creative ways – social media has become an integral part of our lives. Moreover, the way we use social media is constantly shifting as new trends emerge.

In this article, let’s explore 10 emerging trends in social media for 2023 that your business should be aware of. We’ll look at how these trends are impacting marketing strategies, user engagement, and even consumer behaviour – giving you insight into what lies ahead for marketers and social media professionals everywhere!

Increased use of augmented reality in social media marketing

The rise of social media in the past decade has revolutionized how people communicate, collaborate and consume content. One of the latest trends to emerge in social media marketing is augmented reality (AR). AR is a technology that overlays virtual objects on top of a live view of a physical environment, creating an enhanced version of reality. Its potential uses are endless, from social media filters to interactive advertisements.

AR social media marketing campaigns can be highly customized and tailored to each user’s individual interests and preferences.

For example, brands can create personalized experiences such as virtual try-on sessions for clothing and makeup items or immersive product demonstrations. This technology allows users to engage and interact with social media marketing in a way that is not possible with traditional advertising.

The increasing availability of augmented reality social media tools also allows brands to reach and engage with audiences in new and exciting ways. For instance, businesses can create interactive social media posts featuring AR content to draw users into their stories. This type of content is not only eye-catching but also encourages social media users to engage and share their experiences with friends.

In this changing social media ecosphere, augmented reality offers businesses a unique opportunity to stand out from the competition. As more brands embrace the power of social media marketing, AR will likely become an important tool for driving engagement and sales. It’s an exciting trend to keep an eye on in 2023!

A greater emphasis on user-generated content in social media

As technology advances, so too do the ways in which we interact with social networks and the content that is shared there. One of the most definitive trends emerging in social media today is a greater emphasis on user-generated content.

User-generated content (UGC) refers to any content that is created, shared and posted by social media users. This ranges from simple posts to highly-produced video content. UGC has the advantage of being authentic, relatable and engaging compared to traditional marketing materials, making it a powerful tool for social media marketers.

To make their social media campaigns even more effective and successful, social media marketers are beginning to focus more on UGC. They recognize that social media users are more likely to engage with content that is created and shared by their peers, as opposed to corporate-produced marketing materials.

Businesses also use social media tools such as influencer marketing and brand ambassadors to help spread the word about their products and services. These social media tools are becoming increasingly important in social media marketing as they allow businesses to connect with social media influencers who have a large following and a great deal of influence over their audiences.

Ultimately, social media is constantly changing and evolving – and user-generated content is an integral part of this evolution. As social media marketers continue to experiment with new strategies and tactics, it’s important to keep an eye on the latest social media trends. By understanding how user-generated content is being used in social media today, businesses can ensure they stay one step ahead of the competition.

More focus on privacy and data protection

As social media continues to evolve significantly, a focus on data privacy and protection is becoming increasingly important. More social media platforms are now looking to put user data privacy at the forefront of their operations, from introducing new features such as ephemeral posts and disappearing messages to providing more control over data-sharing settings. With the implementation of the General Data Protection Regulation (GDPR) in 2018, social media users are now more aware of their rights than ever before, and social networks must take responsibility for protecting user data. Companies must also ensure that any third-party partners they’re working with are compliant with GDPR standards as well.

This shift towards data privacy and protection will only increase in the coming years as users become more educated and social networks and companies are held accountable for their data practices. Companies must be prepared to tackle these new challenges to stay ahead of the curve and protect user data – failure to do so could have serious repercussions.

More interactive live-streaming experiences

Live-streaming platforms such as TikTok, Instagram Live and YouTube Live-streaming have become increasingly popular social media trends as they allow for more interactive and engaging user experiences. Live streaming isn’t just about broadcasting a live video – it’s about creating an immersive experience for viewers that they can interact with in real-time.

More social media platforms are now offering advanced features for live streaming that allows users to interact with each other through comments, polls, and even play games.

Companies can also take advantage of these interactive streaming experiences by hosting virtual events such as Q&As or product launches.

Live streaming is expected to become even more interactive in 2023 as social networks look to offer new and innovative ways for users to interact with each other and companies. Live streaming is set to become an even more powerful social media tool in the future, and businesses should look to capitalize on this trend as soon as possible.

Growth of social commerce

Social media has become so integrated into our daily lives that it’s no surprise social commerce is on the rise. Social commerce, or social shopping, is a form of e-commerce that takes place on social media platforms. It allows users to purchase products and services directly on social media platforms such as Facebook, Instagram, TikTok, and Twitter.

The social commerce market is estimated to reach $1.85 trillion by 2023, with most of the growth coming from social media platforms such as Facebook, Instagram, and TikTok. Social commerce has become popular among users as it allows them to quickly make purchases without leaving social media platforms – making social commerce a much more convenient option than traditional e-commerce sites.

Social commerce offers businesses an opportunity to capitalize on social media in new and innovative ways, from allowing customers to shop directly from social media posts to creating “shoppable” ads that link customers directly to the product page. Companies should look to take advantage of social commerce platforms as soon as possible to capitalize on this growing trend.

More brands using micro-influencers

Micro-influencers are social media users with a relatively small but dedicated following of around 1000 to 10,000 followers. Unlike social media stars with millions of followers, micro-influencers typically focus on niche topics and have more authentic engagement with their audience. This makes them attractive to brands looking for more personal connections with their customers.

As social media continues to evolve and grow, more brands are turning to micro-influencers as a cost-effective way to reach their target audiences.

Micro-influencers typically have higher engagement rates than social media stars, which makes them ideal for creating more personalized campaigns that resonate with their followers. Furthermore, since micro-influencers generally have smaller audiences, brands can often negotiate more favourable rates for campaigns.

As social media becomes increasingly competitive, micro-influencers are becoming an essential part of any social media marketing strategy. Companies should look to leverage this trend by partnering with micro-influencers to get the most bang for their buck and create more personal and engaging social campaigns.

More use of artificial intelligence and machine learning in social media

The use of artificial intelligence (AI) and machine learning is becoming more integral to social media marketing. AI and machine learning are being used by social media platforms to make social media marketing easier and more efficient for businesses.

AI-powered social media tools are being used to help businesses understand their social media performance and optimize campaigns for maximum reach and engagement. For example, social media platforms such as Facebook and Instagram use AI-powered algorithms to curate content feeds to show consumers more relevant content.

AI is also being used by social networks to create more personalized experiences for users. Platforms such as Google, Microsoft, and Spotify are using AI-based algorithms to recommend music, movies, books, and other content that is tailored specifically to the user.


Finally, social media platforms use AI and machine learning tools to detect malicious activity on social networks. These tools can help social networks identify spammy accounts or detect inappropriate content quickly to keep social media safe and secure.

AI and machine learning are quickly becoming an integral part of social media marketing, and companies should look to take advantage of these tools to maximize the potential of their social campaigns. AI-powered social media tools can help businesses better understand their social performance, create more personalized experiences, and ensure social networks remain safe and secure.

Greater emphasis on visual storytelling

Visual storytelling is becoming increasingly important in social media as brands look to engage their customers with creative and eye-catching content. Visual content, such as videos, images and illustrations, have been proven to elicit more engagement than text-based posts, making them an essential tool for social media marketing.

With social media users now consuming more video than ever before, brands are turning to video content as a way to engage and entertain their followers. Video content can be used for anything from product launches to social issues awareness campaigns.

Furthermore, social media platforms such as Instagram and Snapchat are increasingly encouraging the use of visual storytelling by introducing new features such as IGTV and Snap Originals. These features make it easier for brands to create longer-form content that can be used to tell stories and engage customers.

The trend toward visual storytelling is only set to continue in social media as platforms look to capitalize on the popularity of video content. Brands should look to use visual storytelling to engage their social media followers better and stand out from the competition.

Expansion of social media platforms into new markets

As social media continues to evolve, so does how it is used by different cultures. The expansion of social media platforms into new markets has allowed social networks to become truly global offerings, with users from all corners of the world able to connect and share content.

In recent years, social media platforms have made concerted efforts to expand their reach, particularly in developing countries. Facebook, for example, launched a suite of new features in India that allow users to access social networks with low bandwidth or limited data plans. This move has been instrumental in helping social media platforms expand their presence across the globe.

Expanding social media platforms into new markets also drives social commerce, which refers to purchasing products and services through social media.

This is a growing trend in social media, with social commerce platforms such as Instagram Shopping becoming increasingly popular among users.

Social networks are also experimenting with content tailored specifically for new markets, as well as features that allow users to interact more easily within their own cultures. As social media continues to expand into new markets, companies should look to tailor their social campaigns and content to reach their target audiences better.

The emergence of new social media platforms and technologies

As social media continues to evolve, new social media platforms and technologies are constantly emerging. These new social networks offer users an entirely different experience from traditional social networks and can significantly impact the social media landscape.

In recent years, platforms such as TikTok have quickly become popular among younger generations due to their focus on short-form videos. Similarly, social media technologies such as augmented reality (AR) and virtual reality (VR) are becoming increasingly common, allowing users to interact with social networks in entirely new ways.

Emerging social media platforms and technologies present an opportunity for brands to experiment with different forms of content and engage their customers in novel ways. However, there is always a risk that some social networks will quickly become obsolete, so it is important for companies to stay informed about the latest trends in social media.

The emergence of new social media platforms and technologies is an exciting development for social media and further demonstrates the dynamic nature of this ever-changing world. Brands should continue to explore these emerging social networks and technologies to remain competitive.

In conclusion

As social media continues to evolve and grow, it is important for brands to pay attention to the latest trends to stay competitive. The emergence of new social networks and technologies such as augmented reality (AR), user-generated content, live streaming, social commerce, micro-influencers, artificial intelligence (AI) and visual storytelling are all important emerging social media trends that brands should pay attention to remain on the cutting edge of social media marketing. Additionally, social networks must also ensure that user privacy and data protection are top priorities as social media continues to expand and evolve.

Social media presents numerous opportunities for brands to reach their target audiences, engage with them on a deeper level, and grow their businesses. By staying ahead of social media trends, companies can capitalize on these opportunities and gain a competitive advantage in the social media world.

By Bill McGrath
Co-Founder of OrangeSprocket