You’re F*cking Up Your Brand

Brand Mistakes Can be Costly

Brand mistakes can have a fairly significant impact on a company’s success. Whether it’s a small startup or a large corporation, branding mistakes can result in lost customers, damaged reputation, and even financial losses. Unfortunately, many companies make common branding mistakes that can be easily avoided. In this article, we’ll examine some of the most common brand mistakes that companies make and how to avoid them so you can effectively build and maintain a strong and successful brand.

The Impact of Weak Branding

When it comes to branding, a weak brand can have a massive effect on the success of your company or organization. Branding isn’t just about having a pretty logo or catchy tagline. It encompasses the entire identity and perception of a company in the eyes of your customers and the general public.

Brand management is crucial because it directly affects brand awareness, brand reputation, and brand equity. Weak branding can result in a lack of recognition and awareness among potential customers. This means that even if your products or services are exceptional, people may not know about them or consider them because they don’t recognize your brand.

Moreover, weak branding can lead to a brand identity crisis. When your brand lacks a clear and strong identity, it becomes forgettable and indistinguishable from competitors. Customers need to be able to associate certain values and characteristics with your brand, and weak branding fails to create that connection.

Another consequence of weak branding is the negative impact it can have on brand reputation. Inconsistent branding or poor design choices can make your brand look unprofessional and untrustworthy. Customers may question the quality and reliability of your products or services based on their perception of your brand.

To avoid these negative consequences, it is important to invest in brand marketing and create a strong brand identity. This involves conducting market research to understand your target audience, developing a cohesive brand strategy, and ensuring consistency across all brand touchpoints.

The Hidden Cost of Bad Brand Design

Have you ever stopped to think about the impact that bad brand design can have on your business? Well, let me tell you, it’s not pretty. Logo mistakes and other design blunders can cost you more than just a few customers. They can have long-lasting effects on your brand’s reputation and financial success.

Think about it: your logo is often the first thing people see when they come into contact with your brand. It’s your first chance to make a good impression and show them what you’re all about. But if your logo design is sloppy or poorly executed, it can send the wrong message. Customers might question your professionalism, attention to detail, and even the quality of your products or services. And once that doubt is planted in their minds, it’s hard to win them back.

Logo design mistakes aren’t the only hidden cost of bad brand design. Inconsistency across your branding materials can also wreak havoc on your business. If your website, social media profiles, and print materials all look like they came from different companies, it creates confusion and undermines your brand’s credibility. Customers need to trust that they’re dealing with a reliable and consistent brand, and if you can’t deliver that, they’ll take their business elsewhere.

So, how do you fix branding mistakes and improve your branding? Start by investing in professional brand design services. Work with a skilled brand designer who understands your brand and can create a logo and branding materials that accurately represent your company’s values and personality. Establish clear brand guidelines that dictate how your logo should be used, what colours and fonts to use, and how your brand should be portrayed in different marketing channels. Your branding is an ongoing process. Don’t be afraid to evolve and refine it over time to stay relevant and appealing to your target audience. By doing so, you’ll build a successful brand that stands the test of time.

You Need to Set Your Brand Apart

In a crowded marketplace, it’s essential for your brand to stand out from the competition. If you blend in with everyone else, potential customers have no reason to choose you over your competitors. You need to set your brand apart and make it unique.

One way to do this is to identify and highlight what makes your brand different. What sets you apart from the rest? Is it your exceptional customer service? Your commitment to sustainability? Your innovative approach to solving customer problems? Whatever it is, make sure it shines through in all your branding efforts.

Another way to set your brand apart is by defining a clear and compelling brand story. People love a good story, and if your brand has an engaging narrative, it will captivate your audience. Share your brand’s history, values, and mission in a way that resonates with your target customers.

Additionally, consider your brand’s visual identity. The design elements you choose, such as your logo, colours, and typography, can help differentiate your brand and make it instantly recognizable. Make sure these visual elements align with your brand’s personality and values.

Lastly, remember that consistency is key. Your messaging, tone of voice, and overall brand experience should be consistent across all channels and touchpoints. This will reinforce your brand’s identity and make it more memorable.

By setting your brand apart from the competition, you’ll create a unique and memorable identity that resonates with your target audience. This will help you attract and retain loyal customers and build a strong and successful brand.

The Consequences of Inconsistent Branding

Inconsistent branding can have serious consequences for your company. When your branding materials and messaging are all over the place, it creates confusion among your target audience. Customers want to have a clear understanding of who you are as a brand and what you stand for. When they see inconsistencies in your branding, it raises questions about your reliability and professionalism.

One major consequence of inconsistent branding is a lack of trust. If your website, social media profiles, and other marketing materials all have different logos, colours, and messaging, it can make customers question whether you’re a legitimate and trustworthy company. They might wonder if you’re trying to deceive them or if you’re simply not organized enough to maintain a consistent brand image.

Another consequence is a loss of brand recognition. Consistency is key when it comes to building brand recognition and recall. If your branding is constantly changing, it becomes harder for customers to remember and identify your brand. They may forget about you altogether or confuse you with other similar companies.

Additionally, inconsistent branding can dilute your brand’s value and differentiation. When you don’t have a consistent brand identity, it becomes difficult for customers to understand what makes you unique and why they should choose your brand over others. They might perceive you as just another generic option in the market, leading to a loss of competitive advantage.

To avoid these consequences, it’s crucial to establish clear brand guidelines and consistently apply them across all marketing channels. This includes using the same logo, colours, fonts, and messaging in all your communications. By maintaining a cohesive and consistent brand image, you can build trust, increase brand recognition, and differentiate yourself from competitors.

Ignoring Customer Perception of Your Brand

When it comes to building a successful brand, customer perception is everything. However, many companies make the mistake of ignoring or disregarding how their customers perceive them. This can have serious consequences for your business.

Ignoring customer perception means that you’re not paying attention to what your customers think, feel, and believe about your brand. You may be so focused on your own ideas and strategies that you forget to consider the impact it has on your customers. But here’s the thing – your customers are the ones who ultimately determine the success or failure of your brand.

If you ignore customer perception, you run the risk of losing customers and damaging your brand reputation. Customers want to feel heard and understood. If they feel like you’re not listening to them or that you don’t care about their opinions, they’ll take their business elsewhere. They want to align themselves with brands that resonate with their values and beliefs, so if your brand doesn’t meet their expectations, they’ll find one that does.

Ignoring customer perception can also lead to missed opportunities for improvement and growth. Your customers are a valuable source of feedback and insights. By paying attention to their perception of your brand, you can identify areas where you can make positive changes and enhance the customer experience.

So, don’t make the mistake of ignoring customer perception. Take the time to listen to your customers, understand their needs and preferences, and align your brand accordingly. By doing so, you’ll be able to build a strong and loyal customer base and set your brand up for long-term success.

Lack of Brand Personality Leads to a Forgotten Identity

A lack of brand personality can lead to your brand being forgotten in the sea of competition. Think about it – there are so many companies out there vying for your customer’s attention. So, how do you stand out? Well, having a strong brand personality is a great start.

Your brand personality is what sets you apart from the rest. It’s what makes your brand unique, relatable, and memorable. It’s the voice and tone you use in your messaging, the values and beliefs you embody, and the emotions you evoke in your customers. It’s what makes people connect with your brand on a deeper level.

When a brand lacks personality, it becomes forgettable. Customers have no reason to remember or choose your brand over others. It’s like being a wallflower at a party – you blend into the background, and no one notices you.

To avoid being forgotten, infuse your brand with a distinctive personality. Think about your target audience and what resonates with them. Are you funny and playful? Serious and sophisticated? Bold and edgy? Whatever it may be, make sure it aligns with your target customer’s preferences and values.

Developing a brand personality takes time and effort, but it’s well worth it. By giving your brand a strong and distinct personality, you’ll create a lasting impression on your customers and ensure that they never forget who you are.

The Importance of Maintaining Brand Integrity

Maintaining brand integrity is crucial for the long-term success of your business. When your brand lacks integrity, it loses its credibility and trustworthiness. Customers want to feel confident in the brands they choose to support, and maintaining brand integrity is the key to building that confidence.

Brand integrity means staying true to your brand’s values, promises, and identity. It involves consistently delivering on your brand’s promises and ensuring that every aspect of your business aligns with your brand’s image. From your products and services to your customer service and marketing communications, every touchpoint should reflect the essence of your brand.

When you maintain brand integrity, you build trust with your customers. They know what to expect from your brand, and they can rely on you to consistently deliver high-quality products and experiences. This trust leads to loyalty and repeat business, as customers are more likely to choose a brand they trust over a competitor.

Additionally, brand integrity helps you differentiate yourself from competitors. When your brand has a strong and consistent identity, customers can easily recognize and remember you. This allows you to stand out in a crowded marketplace and attract the attention of your target audience.

To maintain brand integrity, it’s important to have clear brand guidelines that outline how your brand should be portrayed across all channels. This includes guidelines for logo usage, colour schemes, typography, and tone of voice. By following these guidelines, you ensure that your brand’s image remains consistent and cohesive.

Brand Guidelines are Your Friend

When it comes to maintaining a strong and consistent brand, brand guidelines are your best friend. These guidelines serve as a roadmap for how your brand should be portrayed across all channels, ensuring that there is no confusion or inconsistency in your branding efforts.

Brand guidelines outline important details such as logo usage, colour schemes, typography, and tone of voice. By following these guidelines, you ensure that your brand’s image remains cohesive and recognizable. This is especially important when multiple people are involved in creating and implementing your brand materials. Brand guidelines provide clear instructions and standards that everyone can follow, eliminating the risk of brand confusion.

By using brand guidelines, you establish a strong foundation for your brand’s identity. Customers will easily recognize and remember your brand, leading to increased brand awareness and loyalty. Moreover, brand guidelines help to differentiate your brand from competitors in a crowded marketplace. They ensure that your brand stands out and leaves a lasting impression on your target audience.

So, don’t overlook the importance of brand guidelines. They are an invaluable tool for maintaining brand integrity and consistency. With clear guidelines in place, you can avoid brand confusion and confidently build a successful and recognizable brand.


In a world where competition is fierce, and customer expectations are high, it is more important than ever for companies to get their branding right. From weak branding to bad design choices, there are many pitfalls that can have a negative impact on your brand’s success. However, by understanding and avoiding these common brand mistakes, you can position your company for growth and success.

The consequences of weak branding are far-reaching, from a lack of recognition and awareness among potential customers to a tarnished brand reputation. On the other hand, investing in professional brand design services and creating a strong brand identity can help you stand out from the competition and build trust with your customers.

Consistency is key when it comes to branding, as inconsistency can lead to confusion and a loss of trust. By establishing clear brand guidelines and maintaining brand integrity, you can ensure that your brand’s image remains cohesive and recognizable across all channels.

Lastly, don’t forget the importance of customer perception and developing a brand personality. By understanding and aligning with your customers’ values and beliefs, you can create a brand that resonates with them on a deeper level and sets you apart from your competitors.

In conclusion, building and maintaining a strong and successful brand requires careful attention to detail and a commitment to consistency, customer perception, and brand integrity. By avoiding common brand mistakes and investing in your brand’s identity, you can create a brand that stands out, builds trust, and attracts loyal customers. So, take the time to evaluate your brand and make any necessary adjustments to ensure that you are putting your best foot forward in the marketplace.

By Bill McGrath
Co-Founder of OrangeSprocket