Assumption Life aimed for a warm, approachable brand experience with their 'As Easy As Saying Hi' campaign, created in partnership with OrangeSprocket.

Our campaign strategy centred on friendly, bear-themed illustrations, inviting landing pages, and a seamless user experience. We deployed custom illustrations, eye-catching animations, and compelling copy across Google Search Ads, LinkedIn Ads, social media, and even traditional print collateral.

OrangeSprocket helped Assumption Life establish a consistent, welcoming brand presence that truly simplified a complex topic. From initial concept development to final execution, we collaborated to ensure Assumption Life’s focus on stress-free insurance shone through.

Assumption Life "As Easy As Saying Hi" brand design concept sketches with illustrated bear in various situations
Assumption Life "As Easy As Saying Hi" brand design pamphlets
Assumption Life "As Easy As Saying Hi" brand design posters
Assumption Life "As Easy As Saying Hi" brand social media post design with illustrated bear & clouds
Assumption Life "As Easy As Saying Hi" brand website design with illustrated bear & clouds
Assumption Life "As Easy As Saying Hi" brand HTML email design shown on laptop