HealthStream: e-Portfolio
Brand Identity Design
Website Rebrand and Design for ACFFA
Explore our work with ACFFA and see how we brought their vision to life—with a modern, engaging digital experience that captures the spirit of innovation and collaboration at the heart of the Atlantic fish farming community.
When the Atlantic Canada Fish Farmers Association (ACFFA) approached us for a website overhaul, our mission was clear: breathe life into their online presence and reflect the vibrant, forward-thinking nature of the fish farming industry in Atlantic Canada. ACFFA needed a digital home that could articulate their advocacy, support services, and dedication to sustainable practices in an impactful and engaging way. We aimed to deliver a site that would not only inform but also inspire, inviting visitors to connect with the work ACFFA does.
We began by diving deep into ACFFA’s story, understanding their goals, values, and the important role they play in Atlantic Canada’s fish farming industry. This insight helped us craft a revitalised web brand that captured ACFFA’s unique identity—professional, approachable, and deeply rooted in community. We wanted the website to reflect their commitment to sustainability and advocacy in a way that was visually compelling and accessible.
Next, our design team worked on bringing a fresh visual approach to life. We used new colours, typography, and custom illustrations that resonated with ACFFA’s mission and values. The goal was to create an inviting experience that showcased ACFFA’s dedication to the fish farming industry while ensuring the site was easy to navigate and visually appealing.
We developed a responsive web experience to make ACFFA’s story accessible on any device—whether on desktop, tablet, or smartphone. The website’s dynamic design encourages users to explore and learn about the fish farming industry effortlessly. We wanted every visitor, regardless of how they accessed the site, to have a consistent and engaging experience.
To enhance the visual storytelling, we incorporated custom iconography and a consistent photography style that conveys both the heritage and future of Atlantic fish farming. Every visual element was thoughtfully designed to create a cohesive experience, highlighting ACFFA’s dedication to their community and sustainable practices. The use of vibrant images and intuitive icons added depth to the overall narrative.
The end result is a modernised, user-friendly website that breathes energy into ACFFA’s mission. It’s a digital platform that not only provides valuable information but also inspires action and engagement. We’re proud to have created a space where ACFFA’s audience can connect with the people, stories, and initiatives that shape the fish farming industry in Atlantic Canada.
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