Branding and Collateral Design

Fostering Inclusion and Connection Through Thoughtful Branding

In today’s increasingly interconnected world, brands play a pivotal role in shaping perceptions and fostering a sense of belonging. For Google’s Muslims in Marketing (MIM) initiative, OrangeSprocket embarked on a journey to create a brand identity that not only represented the group’s diverse community but also resonated deeply with its members.

Delving into the rich tapestry of Muslim cultures worldwide, our team embarked on a comprehensive research phase to grasp the essence of the MIM community. We sought to understand their unique perspectives, values, and aspirations, ensuring that the brand identity would authentically reflect their experiences.

The visual language of the Muslims in Marketing brand identity was meticulously crafted to embody the spirit of inclusion and cultural harmony. Geometric shapes, inspired by Islamic art, were interwoven with vibrant colours, each carrying its own symbolic significance. The result was a visual tapestry that spoke to the hearts of its members, resonating with their diverse backgrounds.

The project encompassed logo design, custom illustrations, typography, and a comprehensive suite of collateral materials. Every element was carefully considered to create a unifying brand identity, empowering members to connect, celebrate their heritage, and contribute their unique perspectives to Google’s marketing landscape.

The Google Muslim’s in Marketing project stands as a testament to the transformative power of inclusive branding. Through a deep understanding of the community’s values and aspirations, we crafted a brand identity that not only represented them but also fostered a sense of belonging and pride. The result is a brand that resonates with its members, empowering them to bring their authentic selves to work and contribute to a more inclusive and vibrant Google culture.

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