When the University of New Brunswick (UNB), one of Canada's oldest and most respected universities, wanted to breathe new life into their Alumni News website, they gave us a call.

With a focus on revitalizing the platform, we set out to deliver a modern, forward-thinking design that captured UNB’s spirit and delivered a smoother, more engaging experience for alumni everywhere. By carefully reimagining the website’s branding, we injected movement, clarity, and usability into every detail—from typography to iconography and overall visual design.

The result is a sleek, responsive site that works beautifully on any screen—from laptops to phones. By enhancing UX/UI design and creating a more readable, user-friendly content grid for articles, we applied a new visual approach—custom colour palettes, image treatments, and refined iconography—we helped UNB strengthen their digital presence and engage their alumni like never before. This collaboration between OrangeSprocket and UNB It’s proof that good design isn’t just about looks—it’s about telling a story that connects.