Vance Street Capital is a private equity firm that invests in technology companies. They came to OrangeSprocket in need of a brand refresh that would reflect their new strategic direction and position them as a leader in the industry.

OrangeSprocket worked with Vance Street to get an understanding of their business and target audience. Once we had a clear picture, we began to develop a new brand identity that would be both visually appealing and strategically sound.

The new brand identity for Vance Street Capital is modern, sophisticated, and professional. It reflects its commitment to excellence and focus on helping businesses grow. The new logo is simple, elegant, and easily recognizable.

In addition to the new logo, OrangeSprocket also developed an updated colour palette, typography, and illustrative style for Vance Street Capital. These elements work together to create a cohesive and visually appealing brand experience.

OrangeSprocket also designed and developed a new responsive website for Vance Street Capital. The new website is modern, user-friendly, and informative. It showcases the firm’s expertise and its investment portfolio in a clear and concise way.

We also developed a unique illustrative style, with custom illustrations, diagrams, and icons that help to explain complex ideas in a clear and engaging way. The branding exercise also included custom photography and a strategy for using stock images that align with the brand’s messaging.

Foundational Line Elements