Vance Street Capital
Branding and Web Design
Website Rebranding for SJE
Saint John Energy (SJE) came to us for a website rebrand, and we saw an exciting opportunity to highlight their forward-thinking approach and deep connection to the community.
As an innovative power utility company, SJE is building the utility of the future, and they needed a digital presence that truly reflected their vision. Our goal was to inject energy, movement, and highlight their technological innovation by emphasizing their forward-looking products, services, and vision for the future of energy.
To achieve this, we developed a revitalized web brand that incorporated new colours, custom typography, and unique illustrations. The overall colour palette was designed to be positive and energetic, reflecting green energy and a technology focus. Each visual element was crafted to reflect SJE’s innovative spirit while maintaining a professional and approachable feel, creating a web brand that speaks to their strong community focus, commitment to sustainability, and dedication to empowering local initiatives.
We designed a fully responsive web experience that works seamlessly across mobile, desktop, and tablet. Whether users are on-the-go or at home, they can easily access SJE’s services and learn more about their initiatives. The new website ensures a consistent and engaging experience, regardless of the device, making it accessible for everyone.
One of the key elements we introduced was a series of custom illustrations and a distinctive illustrative style unique to SJE. These visuals add depth and personality, helping users better understand the company’s mission and goals. In addition, we incorporated unique design elements representing flowing particles of energy, creating a sense of positive movement and flow throughout the site.
To further enhance the user experience, we introduced a new photography style that conveys SJE’s dedication to their community and clean energy. The imagery is dynamic, capturing real moments that illustrate the company’s impact on the community and their dedication to improving the lives of those they serve. Combined with thoughtful UX/UI design, these visuals ensure that the site is both visually stunning and easy to navigate.
The result is a modern, user-friendly website that not only showcases SJE’s innovative approach but also inspires confidence in their ability to lead the way in sustainable energy. We’re proud to have partnered with Saint John Energy to bring their digital vision to life—a platform that informs, engages, and energizes.
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