JavaMoose Coffee
Brand, Packaging & Web
Branding and Collateral Design
A Summit Pets Rebrand. A Brand Reaching For New Heights.
At OrangeSprocket, being pet lovers ourselves, we understand the unique bond between humans and their furry companions. When Summit Pets, a leading pet food and aquatic pet store, approached us for a brand refresh, we knew we had to capture the essence of warmth, loyalty, and playful joy that defines the relationship between pet owners and their little fur buddies.
The new Summit Pets brand identity embodies this warmth through a welcoming colour palette, friendly typography, and a logo that symbolizes reaching the peak of pet care: a snow-capped mountain peak with a playful twist.
Summit Pets embodies OrangeSprocket’s commitment to creating impactful brand experiences that drive business success.
The rebrand project went beyond a simple logo redesign, crafting a cohesive brand experience across a range of visual assets. This included creating examples of custom illustrations, icons, social media graphics, and point-of-sale materials, as well as interior design elements and pet tags. Every detail was crafted to ensure a consistent and memorable brand experience for customers.
The Summit Pets rebrand demonstrates OrangeSprocket’s expertise in crafting powerful and memorable brands. The new branding not only enhances Summit Pets’ visual appeal but also strengthens its connection with pet owners, solidifying its position as a trusted partner in the pet care community.
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